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BASF and Cognis to present their latest Newtrition concepts

April 29/2011

(BASF) -- BASF and Cognis which is now part of the BASF Group will together present their latest Newtrition concepts and finished products at Vitafoods in Geneva at stand 741. The newly-formed BASF Human Nutrition Group combines the two complementary nutrition businesses, offering customers the benefits of an extended product range, enhanced market strengths and expertise, technical skills and resources.


The Newtrition Eat.Feel.Live. campaign has been shortlisted in the Most Effective Marketing Campaign category of the new Nutraceutical Business & Technology Awards, being launched at Vitafoods Europe.


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