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Sugarcane-based Pantene bottle to launch in Western Europe

April 29/2011

(Greener Package) -- Procter & Gamble has begun producing its new Pantene shampoo and conditioner bottles made primarily from plant-based plastica move it first announced last August. This high-density polyethylene material, a first for the haircare industry, is made from sugarcane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles will be initially launching in Western Europe with expansion plans to the rest of the world over the next two years.


According to P&G, the packaging uses less of the planets nonrenewable resources, replacing petroleum-based plastic with plastic derived from sugarcane, a natural and renewable resource. The company also notes that sugarcane-derived plastic consumes more than 70% less fossil fuels and releases more than 170% less greenhouse gases per ton than traditional petroleum-based plastic.


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