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BASF reported on its integrated farmer-focused approach to agricultural sustainability

November 09/2011

(BASF) -- BASF gave a progress report on its integrated farmer-focused approach to agricultural sustainability, first announced in September 2009. Milestones included the assurance of a new method for the comparative assessment of sustainability in agriculture, the creation of a new business pillar charged with developing solutions for resource and stress management and the introduction of integrated solutions to growers needs. The company also gave an update on the rapid advancement of its plant biotechnology trait pipeline.
The company also announced a sales target of ?6 billion by 2020 for its Crop Protection business. One important pillar of the divisions business will remain mature markets in Europe, North America and Japan. But the company expects even stronger growth from emerging markets. Latin America plays a major role in this growth strategy. Other emerging markets, particularly in Asia, are expected to see significant momentum.

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