|
(basf.com) --
BASF is increasing its presence in the growing African markets. Today, December
7, 2011, the company will open a new office in Nairobi, Kenya, to serve
customers in East Africa and Sub-Sahara.
“Africa is a huge continent with a wealth of raw materials and a growing
population. At the same time, the dynamically growing economy has enormous
potential for BASF. Through establishing a stronger local presence we will be
able to even further support our customers and to enhance BASF's market
position,” said Jacques Delmoitiez, President, responsible for BASF's business
in Europe, the Middle East and Africa.
The company’s target is to more than double sales in Africa by 2020. Its
sales, excluding oil and gas, were around EUR1 billion in
2010.
|
 |
The sale of innovative construction chemicals for the booming
construction industry in the urban areas of East Africa is one of the main
focuses of activity, as is the distribution of crop protection products that
increase crop yields. At the same time, BASF is expanding its business in the
consumer sector with products such as ingredients for personal care products and
laundry detergents as well as pharmaceutical ingredients.
|
BASF is also developing solutions to the pressing challenges that affect
large parts of Africa. For the private housing sector, BASF supplies insulating
materials such as Neopor®. Another key project is the fight against vitamin A
deficiency. Too little vitamin A can cause blindness and makes people more prone
to infections. Staple foods, such as cooking oil and flour, are therefore
fortified with vitamin A with the help of BASF.
mrcplast.com
|
