London +4420 814 42225
Moscow +7495 543 9194
Kiev +38044 599 2950
info@mrcplast.com

Our Clients

Order Informer

 
Home > News >
 

P&G reduces plastic in packaging redesign

February 07/2012

(chemnet) -- Procter & Gamble Co. gave the Gillette Fusion ProGlide razor's packaging a "future friendly" facelift by reducing plastic and incorporating mouldable pulp.

With 57 % less plastic than the original clamshell outer packaging and razor tray, the redesign is made of fibrous materials such as bamboo, sugar cane and bulrush. The mixture is made into a liquid slurry and then moulded into place, a technique the company said is "stretching the boundaries of what moldable pulp can do."

The result is a 20 percent reduction in gross weight and overall reduction of packaging material, while the new design with­stands compression, sealing and opening forces, according to the company. "We were able to reduce the environmental impact of the packaging without compromising safe, effective delivery of the product," said Damon Jones, global communications director for P&G's grooming and shave care operations. "Given the packaging is primarily from renewable sources, we saw this as a step forward."

 


The redesign fits into P&G's 2020 sustainability goal to incorporate 100 percent renewable or recycled materials into every product and package.

Previous efforts included reductions of plastic by 49 percent in the packaging for the M3 Power razor in 2004 and Gillette Fusion razor in 2006.

For the ProGlide package, Cincinnati-based P&G worked with Be Green Packaging LLC, a Santa Barbara, Calif., company that designs and makes compostable packaging.


Jones said P&G changed the package without significant added costs to consumers, but he did not detail any cost breakdowns. He added that the product's packaging previously included a low level of PVC, which the redesign has eliminated.

"We take a design-led approach to environmental sustainability and are committed to reducing the environmental impact of our products and operations without compromising on the quality," Jones said.


mrcplast.com

Author:Anna Larionova
Tags:No
Category:General News
|
| More

Leave a comment

MRC help

 


 All News   News subscribe