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Coca-Cola to find ways to make its packaging more of zero waste

February 10/2012

(polyestertime) -- The Coca-Cola Company has released its eighth system-wide sustainability report, outlining what it's doing to be a kinder, gentler beverage company.

The report, titled "Reasons to Believe," states that the company is continuing to find ways to make its packaging more sustainable, while working toward a goal of zero waste. 

According to the report, 85 percent of its unit case volume is delivered in recyclable bottles and cans, with PET being used for 54 percent of the company's packaging, followed by aluminum at 12 percent. Currently, Coke recovers about 36 percent of the equivalent bottles and cans it sends to market, and hopes to raise that number to 50 percent by 2015. 

However, the report acknowledges that "recycling is complicated by the fact that waste management is very much a local issue, with different circumstances in every locale," and states that collaboration with  local governments, communities and NGOs (non-governmental organizations) will be critical to realizing the company's goals. 

Coke is also helping support the market for recycled PET by entering into partnerships to use the material in consumer goods such as caps, t-shirts, bags and  notebooks in hopes of educating consumers to think differently about their empty bottles.  With increasing pressure on natural resources Coke is also looking into "alternatives to conventional PET bottles," according to the report, which highlights its PlantBottle, a fully recyclable PET bottle made partially from plant-derived PET. 

However, Coke notes in the report that "we have found it is important to remind consumers that our PlantBottle packaging is still fully recyclable and not biodegradable, despite being made partly from plants."

Author:Anna Larionova
Category:General News
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