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Wine bottles are served in plastic

March 27/2012
(polyestertime) -- While wine glass bottles are still the majority, the opportunity for alternative packaging is increasing, said David Schuemann, owner and creative director of CF Napa Brand Design, a firm specializing in branding, which includes packaging and structural designs, for the wine, spirits, and beer industries.

A few years ago, PET packaging suppliers jumped at the opportunity to produce plastic bottles for the wine industry. Many wine producers from New Zealand, the U.S., and France switched from glass bottles to plastic bottles.

Weight savings, prevention of breakage, and recyclability are part of the popularity of PET bottles.
When PET wine bottles first hit the market, it was "the talk of the town" and the industry viewed it as a green
alternative to heavy bottles, Schuemann said.

However, PET wine bottles still face a unique set of challenges, he said. "The PET bottles look quite small, and the consumer may not understand that it is the standard size of wine," he said. "Also, the PET bottles preserve the look of the original glass containers, and it can be difficult to communicate to the consumer that it is actually an alternative, environmentally-friendly package."
Author:Anna Larionova
Category:General News
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