(polyestertime) -- While wine glass bottles are still
the majority, the opportunity for alternative packaging is increasing, said
David Schuemann, owner and creative director of CF Napa Brand Design, a firm
specializing in branding, which includes packaging and structural designs, for
the wine, spirits, and beer industries.
A few years ago, PET packaging
suppliers jumped at the opportunity to produce plastic bottles for the wine
industry. Many wine producers from New Zealand, the U.S., and France switched
from glass bottles to plastic bottles.
Weight savings, prevention of
breakage, and recyclability are part of the popularity of PET bottles.
When
PET wine bottles first hit the market, it was "the talk of the town" and the
industry viewed it as a green
alternative to heavy bottles, Schuemann said.
However, PET wine bottles still face a unique set of challenges, he
said. "The PET bottles look quite small, and the consumer may not understand
that it is the standard size of wine," he said. "Also, the PET bottles preserve
the look of the original glass containers, and it can be difficult to
communicate to the consumer that it is actually an alternative,
environmentally-friendly package." |
 |
