The custom PET containers in 50ml, 750ml, 1L, and 1.75L sizes helped McCormick successfully launch its new brand - Montego Bay Coconut Rum - in a distinctive and eye-catching package.
Already a producer of straight rum products, McCormick's entry into the flavored rum segment required not only a great-tasting product but an equally impressive package design to attract consumers in retail stores, bars, restaurants, and other establishments, according to Vic Morrison, McCormick's vice president of marketing. ⌠Amcor delivered a custom bottle that was phenomenal in terms of color and look," said Morrison. " The unique design and color really stands out on the shelf and differentiates us from the competition."