MOSCOW (MRC) -- Styrolution has announced measures to better serve customers in Europe, the Middle East and Africa (EMEA), according to the company's press release.
New initiatives include the optimization of Styrolution's production network in Germany and the opening of a regional specialties logistics center. These measures enable Styrolution to offer customers greater flexibility, long-term and secure supply, and lot-to-lot consistency. They also extend Styrolution's regional reach and further strengthen its leading market position in the region's key focus industries, such as automotive, healthcare and diagnostics, and building and construction.
Thus, Styrolution is optimizing its specialty production platform in EMEA to better serve customers, provide secure sourcing alternatives and spur further growth in styrenic copolymer sales in EMEA. Styrolution will now offer Novodur grades from its production sites in Cologne, Ludwigshafen and Schwarzeide, while Luran S grades are now available from both Ludwigshafen and Schwarzheide.
Additionally, the company will expand compounding capacity in Schwarzheide to enable insourcing of specialty ABS and Novodur GF previously produced by external partners. The Schwarzheide site will become an increasingly important hub for Styrolution in EMEA with the production of compounded specialty styrenic products, such as Novodur GF, Terblend N and S, Zylar, and anti-static polystyrene.
Styrolution plans to complete the majority of this project by the end of 2013.
Styrolution has also opened a new, state-of-the art logistics center for its AMSAN and SAN specialties plants in Ludwigshafen, Germany.
Another step in fulfilling Styrolution's strategy is a launch the company's ‘Triple Shift' growth strategy aimed at strengthening its leading position in styrenics globally in August 2013. The strategy calls for an expansion of Styrolution's global footprint in emerging markets; focusing on higher growth industries; and expanding its market position in styrenic specialties and ABS standard.
As MRC informed previously, in line with this strategey the company announced its two initiatives in October 2013: a planned joint venture with Braskem to produce ABS standard and ABS specialties in South America, and new AMSAN specialty production at Styrolution's plant in Altamira, Mexico.
The Styrolution Group GmbH is a global provider of styrenics , headquartered in Frankfurt am Main. The company is a joint venture between BASF (50%) and INEOS (50%), were merged into the main styrene operations of the two partners. Its main focus is on the production of monomer, polystyrene, styrenic specialties, and ABS. The company offers styrene plastics for a variety of everyday products from different industries, such as automotive, electronics, construction, household, leisure, packaging, medicine and health.
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