MOSCOW (MRC) -- Leading chemicals company Perstorp introduces a new business model, a new organizational structure, a new management team and a cost competitiveness program, said the producer in its press release.
New business model and organizational structure to ensure true customer focus. Perstorp has defined a new business model acknowledging the clear difference in customer behavior in an intermediate marketplace driven by supply and demand as opposed to a specialty marketplace, driven by knowledge, application know-how and value-added services. This has resulted in the allocation of Perstorp’s products into the two Business Areas of Intermediates & Derivatives and Specialties & Solutions.
To support the new business model Perstorp has implemented a new functional organization as of January 1, 2014. The company has also appointed three new Executive Vice Presidents recruited from the outside to complement the current team in managing the transformation of Perstorp: Gorm Jensen appointed EVP BA Intermediates & Derivatives, Joke Driessen appointed EVP Operations and Wolfgang Laures appointed EVP Supply Chain.
A challenging business climate over the last years has resulted in eroding margins and weakening financial performance for the Perstorp Group. The extensive self-examination conducted last fall, in combination with the transition into a functional organization, has led to the need of strengthening the organization within certain areas as well as the need to eliminate duplicate roles.
As MRC wrote before, Perstorp restarted production at its oxo-alcohols plant in Stenungsund, Sweden, on 10 October 2013. Unspecified technical problems had delayed the restart of the plant following a planned eight-day turnaround.
MRC