MOSCOW (MRC) -- BASF, the world's largest petrochemical producer, has invested EUR2.5 million in its Demarchi coatings site, located in the state of Sao Paulo, Brazil, to expand its capacity to service Brazil’s automotive industry with waterborne automotive coatings, as per the company's press release.
The goal is to meet market demands generated by new car makers setting up their plants in the country and by the trend of using waterborne technology rather than solvent-borne. BASF is the pioneer in developing waterborne basecoats for the automotive industry. The technology is eco-efficient because water replaces most of the organic solvents.
In addition to the traditional clients such as GM, Volkswagen, Fiat and PSA, and a strong presence in the segment of coatings for trucks, BASF has in the past years conquered new supply contracts which include car makers such as Hyundai and Chery.
In South America, BASF has two plants where automotive coatings are produced, one in Demarchi, Brazil, and the other in Buenos Aires, Argentina.
In 2013, Brazil was the fourth biggest car sales market in the world and on the seventh place worldwide as car producer, according to the International Organization of Motor Vehicle Manufacturers (OICA).
As MRC informed before, BASFand its customers are innovating with plastics solutions in Asia Pacific to address the sustainability challenges of the region and the world. Thus, BASF has developed new solutions that will help local and international companies compete in areas such as lightweight solutions that improve automotive fuel efficiency and comfort; consumer product safety; buildings with better environmental performance; and manufacturing efficiency, which is enhanced through accelerated polymer densification and other process innovations.
BASF is the world’s leading chemical company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. BASF had sales of about EUR74 billion in 2013 and over 112,000 employees as of the end of the year.
MRC