MOSCOW (MRC) -- PolyOne, a premier global provider of specialized polymer materials, services and solutions, has launched a new range of organic-based colorants, part of the Colorsperse portfolio, as per the company's press release.
iIn response to rising consumer demand for makeup that contains natural ingredients, these new color dispersions have been developed for lipsticks and anhydrous (oil-based) cosmetics.
In addition to increasing competitive market position, Colorsperse organic-based colorants also boost process efficiency by eliminating pigment grinding and additional quality checks, which often require multiple color corrections.
This new line incorporates a plant-based carrier system and leads to a cleaner working environment than is typical with dry powder pigments.
Seth Tomasch, general manager, PolyOne, said, "Cosmetics brands can leverage our expertise in pigment dispersions to improve their competitive advantage with greater process efficiencies and enhanced consumer appeal that expands marketplace reach."
As MRC wrote before, in June 2014, PolyOne Corporation has presented its specialty portfolio for automotive interiors to designers and engineers at the 2014 WardsAuto Interiors conference. These advanced technologies, including soft-touch materials as well as colorants and special effects, enable customers to design new features that boost consumer appeal and reduce manufacturing complexity.
PolyOne Corporation, with 2013 revenues of USD3.8 billion, is a global provider of specialized polymer materials, services, and solutions. PolyOne is a provider of specialized polymer materials, services and solutions with operations in specialty polymer formulations, color and additive systems, polymer distribution and specialty vinyl resins.
MRC