MOSCOW (MRC) -- BASF, the world's petrochemical major, has presented its latest solutions for applications in the home care and industrial & institutional Cleaning (I&I) markets as well as personal care, reported the company on its site.
In Home Care, there is an increasing demand for detergents and cleaners that clean quickly and efficiently, provide care, are safe and easy to use, and that save resources. BASF enables various choices for its customers to meet these needs. With Sokalan HP 20, BASF is presenting a special polymer for the formulation of liquid detergents. Even at low temperatures, it actively disperses particulate soil from clothes and prevents graying - this ensures clean laundry with low energy consumption.
Trilon M is a high-performance product that contributes to more sustainable dishwashing. The readily biodegradable chelating agent actively binds water hardness ions and also removes stubborn tea and coffee stains. The chelating agent thereby offers an environmentally-friendly alternative to phosphates in dishwashing tablets without compromising on performance.
When it comes to cleaning hard surfaces, BASF has various choices of nonionic surfactants to present at SEPAWA which meet the market’s demand for safer, faster, and more convenient cleaning. Additional benefits such as spot-free drying, gloss, and easy-to-clean-again effects can be achieved by adding surface-modification polymers to premium products. They enable time-saving in cleaning making consumers household tasks easier to fulfill.
In the I&I sector, the focus is on the convenient and safe use of cleaners that efficiently achieve their cleaning results while saving resources. BASF will present a new solution at SEPAWA for the cleaning of membranes which are used in various applications in the dairy and beverage production. The BASF innovation consists of the use of readily biodegradable, nonionic surfactants that offer advantages in terms of cleaning performance as well as in application.
Besides, BASF has introduced its innovative SWOP technology, an emulsion concept that enables the formulation of personal care products with new textures and unusual sensory perception. SWOP emulsions are oil-in-water emulsions that become water-in-oil emulsions during application and thus combine the advantages of both. Products based on this technology moisturize, nourish and protect the skin. They absorb quickly and produce a fresh and light skin feel during application.
Cetiol Ultimate answers to the rising market demand for new textures with excellent skin feel in cosmetics industry. Here, this ultrafast- spreading, 100 percent natural based, fresh and dry emollient meets a wide range of claims - from ultra-thin water-in-oil formulations and dry face oils to pleasant feeling face and sun creams. Personal care products with Cetiol Ultimate are easy to apply, absorb quickly and leave a smooth skin feeling. At the same time, the emollient provides good pigment wetting and enhances color shade stability. Thus, it also performs well in color cosmetics formulations - like light foundations with improved coverage and a powdery sensation. As it is readily biodegradable and approved by Ecocert, COSMOS and Natrue, Cetiol Ultimate is also suitable as a sensory booster for natural cosmetics.
As MRC reported earlier, in April 2014, BASF unveiled that it had developed new ingredients and innovative concepts for the personal care market. Driving forward the development of the brand Care Creations, the company is taking a more and more science based approach to explore consumer needs: the focus is on a validated typology system with which users can define different consumer personalities.
BASF is the leading chemical company. It produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
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