MOSCOW (MRC) -- Clariant, a world leader in specialty chemicals, has released ColorForward Interiors 2016, the third annual trend and color forecasting guide for the fiber and textile market, reported the company in its press release.
This year's edition was expanded to reach a wider range of textile yarn and filament producers, including those serving the carpeting, upholstery, automotive, and interior decoration sectors. This unique creative tool from Clariant ColorWorks defines four trends that can be expected to attract consumer attention in the next few years and creates a color palette that can help marketers tap into the emotions behind those cultural currents.
For the first time, the ColorForward Interiors portfolio includes not only pompons made of polypropylene (PP) and polyamide (PA) fibers, but also "wrap cards" with polyester fiber samples. The polyester fibers are produced as air-textured yarn (ATY), which is also commonly known by the old DuPont trademark, Taslan. ATY yarn is commonly used in the automotive industry and also in furniture upholstery and clothing. The pompons are made from bulk continuous filaments (BCF) to create a texture that is favored for carpeting made in Europe, the Middle East and North America. All fibers in ColorForward Interiors 2016 are dope dyed or spin dyed using Clariant masterbatches (color concentrates) to impart color to the yarn.
"Each year we have released ColorForward Interiors, we have received valuable feedback about how we can enhance the value for our customers," explains Francis Baud, Global Head of Marketing - Fibers for Clariant Masterbatches. "By adding wrap cards with polyester yarn, we are now able to show our colors in a form that will be very familiar to a broad spectrum of fabric producers, designers and interior decorators. At the same time, we have retained the pompons, which are very popular in the carpet industry."
As MRC informed earlier, in September 2014, Clariant announced that it had signed a purchase agreement with VitaPac, a Chinese specialist for healthcare packaging. The owner-led company with 80 employees is based in Hong Kong with a production site in Dongguan, China. It had consolidated sales of about CHF 4.0 million in 2013 (USD4.2 million).
Clariant Chemicals (India) Limited and custom color and additive products with production of more than 10,000 color matches which are completed each year. With more than 50 manufacturing plants around the world, Clariant
Masterbatches products, technology and service deliver competitive advantages that foster long-term customer relationships.
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