MOSCOW (MRC) -- BASF now offers Sparkling Red, opening new styling possibilities in the red color space
Ludwigshafen, Germany - March 26, 2015 - BASF will expand its capacity for the production of Paliocrom effect pigments by more than 20 percent by 2017 in Ludwigshafen, Germany, said the company on its site.
The investment will enable the company to accommodate for the growing demand of its aluminum-based effect pigments in the automotive coatings sector. With an investment of approximately EUR10 million, BASF aims to strengthen its position in this fast-growing market.
The expansion of the Paliocrom production is being made in view of the recent color trends and the projected rising demand. BASF expects the Paliocrom product group to grow significantly above the general pigment market for automotive coatings.
Paliocrom features gold, orange and new red pigments. BASF also launched Paliocrom Sparkling Red as an exclusive bluish red product in the market. Paliocrom's uniqueness comes from high chroma, metallic luster and hiding power and it is suitable for high-quality automotive finishes and industrial paints.
As MRC informed earlier, in September 2014, BASF announced the start-up of a new butadiene extraction plant at its Verbund site in Antwerp, Belgium. The plant has an annual production capacity of 155,000 metric tons.
BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries. BASF had sales of over EUR74 billion in 2014 and over 113,000 employees as of the end of the year.
MRC