MOSCOW (MRC) -- Russian energy and petrochemicals group Sibur has announced the first logo change in its 20-year history, the new design featuring its name in an updated font style, said the company in its press relelase.
Previously, the company had two logo design versions, using either the Sibur name or a stylised Latin S and a tree leaf located in a triangular with the name in the same font.
The key concept idea behind the new logo is an icebreaker, which reflects the company’s ambition to keep moving forward despite all the obstacles, according to a 21 April press release.
"Any brand evolution is the story of the company’s changes and achievements. Established 20 years ago, Sibur has since then grown into the industry leader steadily pursuing its line," said Oleg Makarov, Sibur’s managing director.
The logo is the first stage of a rebranding campaign covering all aspects of Sibur’s corporate style. This is a phased process scheduled for the next two to three years.
As MRC informed earlier, this year, SIBUR has added new advanced polypropylene (PP) grades to its product mix. The grades are included into the production plans of the Company's facilities and are already available to customers.
Sibur is a vertically integrated gas processing and petrochemicals company. SIBUR owns and operates Russia’s largest gas processing business in terms of associated petroleum gas processing volumes, and is a leader in the Russian petrochemicals industry. As of 30 June 2014, SIBUR operated 26 production sites located all over Russia, had over 1,400 large customers engaged in the energy, chemical, fast moving consumer goods (FMCG), automotive, construction and other industries in approximately 70 countries worldwide and employed over 26,000 personnel.
MRC