MOSCOW (MRC) -- BASF now offers all five effect pigments of its Lumina Royal product series for plastics applications. This will enable producers of plastics all over the world to create attractive design options in blue and copper color shades, reported the company on its site.
Already in 2010, BASF introduced the effect pigment Lumina Royal Blue for plastics applications into the market. The pigments Aqua, Indigo, Magenta and Copper will now follow.
The pigments of the Lumina Royal product series are characterized by their high brilliance, purity and chromaticity. The Blue, Aqua, Indigo and Magenta pigments cover the greenish- to reddish-blue interference color spectrum whereas Lumina Royal Copper offers an opaque, bright copper effect shade.
"The Lumina Royal effect pigments offer our customers particularly brilliant solutions with creative styling options for plastics applications, helping brand owners to enhance their brands and to stand out from their competitors," underlines Jeff Knight, Senior Vice President, Dispersions and Pigments, Asia Pacific.
The Lumina Royal series of effect pigments can, for example, be used to produce eye-catching articles for sport and leisure like skateboards and snowboards, ski boots as well as children’s toys. Other fields of application are elegantly designed packaging for cosmetic products and casings for electronic devices and household appliances such as coffee makers.
The Lumina Royal series extends BASF’s broad portfolio of high-quality pigments for plastics. Besides effect pigments the company also offers its customers organic pigments and dyes which can be combined with the Lumina Royal pigments. In this way, BASF enables producers of plastics to achieve very special effects and creative styling options.
As MRC wrote before, BASF will expand its capacity for the production of Paliocrom effect pigments by more than 20% by 2017 in Ludwigshafen, Germany. The investment will enable the company to accommodate for the growing demand of its aluminum-based effect pigments in the automotive coatings sector. With an investment of approximately EUR10 million, BASF aims to strengthen its position in this fast-growing market.
BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries. BASF had sales of over EUR74 billion in 2014 and over 113,000 employees as of the end of the year.
MRC