MOSCOW (MRC) -- Clariant, a world leader in specialty chemicals, has recently teamed up with two other innovative companies to use the latest technology in laser marking and holography to capture important societal trends affecting consumer behavior, as per the company's press release.
"Even though these technologies are not directly connected to the use of color in plastics," explains Joanna Marguier, Color Scientist, Clariant ColorWorks Europe/IMEA, "it is important for us to be on the lookout for any innovations that can stimulate creative thinking."
The ColorForward trend analysis and color design tool is released annually to help plastic product designers and marketing professionals make more informed color choices. Each edition of ColorForward presents four global societal trends that can be expected to influence consumers in the near future, and connects them to colors that evoke an emotional response related to each trend.
Past editions of ColorForward have used texture, smell, special effects and other aesthetic elements to render colors more imaginatively. For 2016, the Clariant specialists decided to use holograms and laser marking in two of the four trend themes.
As MRC informed previously, in April 2015, Clariant announced that it had acquired the black pigment preparations portfolio of Lanxess, located at Nagda, Madhya Pradesh. This product line of Lanxess manufactures black pigment preparations used for processing of viscose fibre, which goes in the manufacture of mainly viscose-based apparels, knitwear, towels, bed-linen, etc. With this acquisition, Clariant in India gains additional pigment preparation capacity to cater to a larger, wider customer base.
Clariant in India has local pigment production activities at its Roha (Maharashtra) and Cuddalore (Tamil Nadu) sites. In the year 2014, Clariant invested in the expansion of its Roha pigments facility, thus strengthening its commitment to India.
MRC