MOSCOW (MRC) -- Sika has achieved outstanding results in this year’s leading brand rating in Switzerland, “Best Swiss Brands 2015” : The brand value of the international specialty chemical company has increased by 78% in the last twelve months and was assessed best improver in the ranking, said the producer.
With its current 39th position, Sika belongs to the top 50 Swiss brands. The annual rating by international agency Interbrand assessed ten internal and external factors, including the financial strength (economic profit) of a company. On this criterion, Sika outperformed other leading Swiss brands and laid the foundation for increasing its brand value. Sales in 2014 reached record levels in all regions and all relevant growth targets were exceeded with sales of CHF 5,571.3 million, an EBIT of CHF 633.2 million and a net profit of CHF 441.2 million.
Another driver of the brand value gain were Sika’s comprehensive communication activities to shape the company’s reputation and increase brand awareness, such as a worldwide advertising campaign based on the attributes of performance and trust. Furthermore, in 2014 Sika engaged with key stakeholders in a transparent and holistic way by offering comprehensive information about the company's strength and major achievements through events, media initiatives and a renewed web presence.
As MRC informed earlier, Sika net profit for the 12 months to Dec. 31 rose to 441.2 mln Swiss francs (USD463.5 mln), from 344.7 mln francs in 2013. The figure beat analyst expectations of 414 mln francs. Sales, which were previously announced on Jan. 13, rose 8.4% to 5.57 bn francs from 5.14 bn francs a year earlier.
Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and the motor vehicle industry. Sika has subsidiaries in 90 countries around the world and manufactures in over 160 factories. Its more than 16,000 employees generated annual sales of CHF 5.6 billion in 2014.MRC