MOSCOW (MRC) -- BASF, the world's petrochemical major, has presented new ingredients for modern colour detergents and high-performance automatic dishwashing detergents, said the producer on its site.
One of the key trends in the detergent market is the preservation of colours and the prevention of dye transfer during the washing cycle so that colorful clothes look like new for a long time. BASF offers this solution for colour detergents with Sokalan HP 56 K and Sokalan HP 66 K. The special polymers prevent bleeding dyes from staining other garments in the washing process. It is thus possible to wash dark and bright colors together without them losing their original colours. As a result, the clothes look new for longer and the colors remain brilliant. In addition to the product properties, new possibilities for the formulation of the special polymers in liquid color detergents and highly concentrated product formats such as pouches and pods will be presented at the trade fair.
The attention is on sustainable solutions for automatic dishwashing alongside modern ingredients for detergents. To this end, BASF introduced the readily biodegradable chelating agent Trilon M and the two new types Trilon M Max and Trilon Ultimate. The chelating agents offer a particularly high-performance phosphate alternative for automatic dishwashing detergents. EU regulations stipulate that phosphate will be virtually prohibited for this application in Europe from 2017. The chelating agents actively bind water hardness ions, which cause limescale build-up on the dishes. Trilon M Max offers further advantages in terms formulation flexibility and esthetic choice of the automatic dishwashing detergent. The 2-in-1 solutions Trilon® Ultimate provide extra benefits such as improved stability of the dishwashing tablet or extra glass protection.
Besides, BASF has presented under the title "Sensory 2.0" new ingredients and formulations with specific sensory characteristics that are able to play a vital role in consumer preference of cosmetic products.
Emulgade Sucro Plus is BASF's new completely natural-based emulsifier that has been approved by COSMOS, ECOCERT and NATRUE. In addition to good emulsifying properties and a high electrolyte tolerance the product demonstrates a distinct sensory performance.
BASF’s newly designed polymer Cosmedia Ace answers to the need in personal care market for elegant textures, versatility and cost-effectiveness. Its ability for strong thickening, emulsifying and stabilizing a wide range of emulsions makes it multifunctional. Cosmedia Ace also allows flexibility as it is liquid and therefore easy to use. In addition, it is cold-processable, can be added at any stage of the process and is efficient over a broad pH range. What is more, the polymer is cost-effective while providing textures with an elegant sensory, with inherent waxyness. All additives are natural based and without any EO derivatives. This allows the use of Cosmedia Ace in environment-friendly concepts.
As MRC informed before, BASF will expand its capacity for the production of Paliocrom effect pigments by more than 20% by 2017 in Ludwigshafen, Germany. The investment will enable the company to accommodate for the growing demand of its aluminum-based effect pigments in the automotive coatings sector. With an investment of approximately EUR10 million, BASF aims to strengthen its position in this fast-growing market.
BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries. BASF had sales of over EUR74 billion in 2014 and over 113,000 employees as of the end of the year.
MRC