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BASF launched new effect pigments for elegant interiors

November 24/2015

MOSCOW (MRC) -- BASF, the world's petrochemical major, has completed a product range of Firemist Velvet brand
by launching two new effect pigments worldwide - Firemist Velvet Gold and Firemist Velvet Russet, said the producer on its site.

Both colour shades complete the Firemist Velvet series, which also includes pearl (white), bronze and copper pigments. The Firemist Velvet product family offers manufacturers of decorative interior paints unique and warm design options with an aged effect and an attractive textured surface. Further fields of application are printing inks for high-quality wallpaper and classy designer packaging.

"Warm colours with a metallic shine are full on trend especially when it comes to interiors. This means that the Firemist Velvet products are the ideal solution for high-quality applications, and when combined with other effect pigments they offer a wide range of elegant, antique looks. Special design accents lighten up prestigious rooms as well as our own four walls," explains Arno Tuchbreiter, Head of Pigment Marketing for Industrial and Decorative Coatings at BASF.

Painters who use interior paint that is based on these effect pigments, can, as usual, apply it directly onto concrete, wallpaper, and wooden surfaces.

As MRC reported earlier, BASF will form a global business unit (GBU) combining all of its pigments activities effective January 2016. In the second half of 2016, BASF intends to carve out its pigments business and establish separate legal entities.

BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries. BASF had sales of over EUR74 billion in 2014 and over 113,000 employees as of the end of the year.
Author:Margaret Volkova
Tags:pigmenti, construction, paints and coatings, BASF.
Category:General News
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