MOSCOW (MRC) -- Clariant, a world leader in specialty chemicals, and its Healthcare Packaging unit, is introducing a new and improved family of Aroma-Can canisters to enhance nutritional products by adding a pleasant scent to product packaging, said the producer on its site.
Modeled after Clariant’s desiccant canisters for pharmaceutical and nutraceutical packaging, Aroma-Can canisters employ aroma technology that can give consumers a positive sensory experience when they open product packaging. The technology embeds food-grade flavors, such as vanilla, orange and lemon, directly into a plastic canister, which can be inserted easily into a container.
"Smell can enhance or detract from the experience of using a product or the decision to make a repeat purchase," explains Robert Crossno, Head of Sales - Americas, Clariant Healthcare Packaging. "Products such as fish oil tablets and herbal supplements often emit odors that are unpleasant or unappealing to end users. A favorable scent within the product packaging can mask unpleasant odors or help enhance odorless products, such as vitamins."
Although the new Aroma-Can bears the same overall dimensions of standard desiccant canisters, its new and innovative one-piece design reduces further process and assembly and contains more surface area, which improve the canister’s aroma profile. Because of their dimensional uniformity with desiccant canisters, Aroma-Can canisters can be automatically inserted into packaging at rates up to 300/minute using standard desiccant canister insertion equipment.
As MRC wrote previously, in 2014, CB&I and Clariant announced that their new Ziegler-Natta (ZN) polypropylene catalyst plant in Louisville, Kentucky, was on schedule to begin production in 2015. The plant is part of a long-term strategic partnership between Clariant’s catalysts business and CB&I’s Lummus Novolen Technology business. Based at Clariant’s largest US production hub, the new facility will combine innovative catalysts jointly developed by both companies with high-capacity output.
Clariant AG is a Swiss chemical company and a world leader in the production of specialty chemicals for the textile, printing, mining and metallurgical industries. It is engaged in processing crude oil products in pigments, plastics and paints.
MRC