MOSCOW (MRC) -- The Abu Dhabi National Oil Company (ADNOC) has launched its new unified brand, bring together the company’s various subsidiaries under a common identity in a move designed to highlight the scale of its business and its contributions to the UAE’s economy, as per ArabianBusiness.
According to ADNOC, the unified brand will also help create a more integrated and progressive corporate culture, in which each company will maintain operational autonomy under a centralised governance model.
The launch event was attended by more than 3,000 employees and a number of dignitaries including Suhail Mohammed Bin Farj Al Mazroui, Minister of Energy and Minister of State for Federal National Affairs Noura Bint Mohammed Al Kaabi.
"The ADNOC Group has been given a unique responsibility, which is to harness energy resources in the service of our nation. To ensure we continue to deliver on this responsibility we must constantly look for ways to further enhance and evolve our company and adapt to the demands of the global energy industry," said Dr. Sultan Ahmed Al Jaber UAE Minister of State and ADNOC Group CEO.
"We are confident that bringing the Group together, under one brand, will significantly enhance the visibility and positioning of ADNOC at a local, regional and international level, he added.
Additinally, Dr. Al Jaber said that the single brand identity "will increase our brand equity, reinforcing our 2030 integrated strategy to further unlock, enhance and create value."
Alongside the unveiling of ADNOC’s new identity, the company outlined a set of brand values that were identified and voted for by the company’s employees, which include encouraging a culture of inclusivity, working with partners and peers to leverage collective strengths, and being an efficient, performance driven company.
As MRC reported earlier, ADNOC plans to almost triple its petrochemical production to an annual 11.4 MMt by 2025 from 4.5 MMt at present, group chief executive Sultan Al Jaber said in November 2016.
Besides, ADNOC is targeting rapid growth in demand for its polymer products from China’s automotive industry and the country’s investment in gas and electricity infrastructure. The company is focused on market expansion in China and Asia, where demand for petrochemicals and plastics, including light-weight automotive components, essential utility piping and cable insulation, is forecast to double by 2040.
MRC