MOSCOW (MRC) -- Increasing consumer demand for high-barrier transparent packaging materials has seen Japanese film maker Toyobo sign Terphane up as an exclusive distributor in the Americas, as per Plasticsinpackaging.
The agreement will focus on the ECOSYAR transparent gas barrier film, Toughster polyester film, Olyester heat-sealable polyester, and BOPET film made from 80 per cent post-consumer PET.
Jose Bosco Silveira Jr., president of Terphane, says the agreement with Toyobo signifies a new phase for the specialty polyester producer. “We understand that the players in the market, especially brand owners, need partners that participate in all stages of new product development and act with speed to bring innovative packaging to the market. These abilities are even more important in the premium products market.
"Because consumers react to transparent packaging at the moment of purchase with, ‘If I can see the contents of the package, it is because the product is good,’ the transparent packaging helps to build and support the brand’s value proposition. And in premium products and brands, a simple ‘window’ can validate the quality expected from the product’s positioning."
Toyobo’s general manager of Packaging Strategy and Marketing, Hisao Oku, said: "I am very pleased that the customers in Americas now have the access to our solutions through Terphane’s network."
Claims Toyobo, the ECOSYAR PET film line is technically aligned with market expectations for environmentally-friendly product by excluding chlorine in its formulation. Ceramic elements that are used guarantee film barrier properties and eliminate the use of PVDC, aluminium deposition and lamination with aluminium foil and other barrier materials that can compromise post-consumption recycling. In addition, the stability in the production process guarantees the stability of film barrier properties during the conversion process and on the store shelves. The possibility of producing thinner packages can reduce the generation of waste.
MRC