MOSCOW (MRC) -- The labelling industry’s first-ever facestock made from recycled polyethylene (rPE) has been introduced by Avery Dennison, as per the company's press release.
Successful print and dispensing trials are now complete, demonstrating the company’s commitment to finding more sustainable solutions for the labelling industry.
With growing demand for recycled materials among consumers, Jenny Wassenaar, Avery Dennison Label and Graphic Materials sustainability director EU, said that the new material is an important step towards meeting brand owners’ sustainability goals and complying with emerging regulations:
"Polyethylene labels are a very widely used component of packaging, so improving sustainability is important. The technical challenges we faced when developing this recycled polyethylene (rPE) product were significant in terms of matching technical performance, and development work is ongoing. Our expectation is that films with recycled content will improve still further as we pursue new lines of research."
Recycled PE contains more impurities than virgin PE film, which gives the film a unique aesthetic, without compromising printing, dispensing or application. Rob Groen in ‘t Wout, senior marketing manager films, said that consumers are expected to quickly adopt and prefer the rPE look:
"There is a big appetite for making a personal contribution to sustainability, and brands are actively looking for more sustainable material options. An rPE label will make a contribution towards that goal."
Avery Dennison’s strength in materials science is enabling increased recycled content to be incorporated into label materials, as well as progressing recyclability of consumer goods packaging. Initial indications are that rPE will print and convert very well and therefore it will be included in a number of sustainable solutions that will be launched this year at Labelexpo Europe in Brussels in September.
As MRC wrote earlier, in December 2016, Avery Dennison Corporation announced it had agreed to acquire Hanita Coatings, a pressure-sensitive materials manufacturer of specialty films and laminates from Kibbutz Hanita Coatings and Tene Investment Funds for the purchase price of USD75 million. Headquartered in Israel with sales and distribution facilities in the United States, Germany, China and Australia, Hanita Coatings develops and manufactures coated, laminated, and metallized polyester films for a range of industrial and commercial applications, all of which require high performance and superior quality.
Headquartered in Glendale, California, Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.
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