MOSCOW (MRC) -- Amcor PET bottlesAmcor has recently announced that it has designed the first polyethylene terephthalate (PET) bottles for pasteurized beer in Brazil. The company has used its leading-edge design technology to develop these bottles, said Plasticsinsight.
Amcor has custom-designed 600-milliliter containers for beverage maker, New Age Bebidas of Leme in Sao Paulo. The bottles feature the beauty of a glass-like and champagne-style base combined with the convenience of lightweight and shatter-resistant PET.
The design from Amcor showcases New Age Bebidas’s Salzburg craft beer brand and differentiates it from the standard glass bottle designs. Featuring a crown metal cap and replicating the standard glass bottle, the PET containers from Amcor are a replacement for glass during the filling and capping process. It withstands the internal pressure and high-heat conditions of the tunnel pasteurization process.
Amcor uses an oxygen scavenger barrier additive to prevent oxygen ingress and egress, providing up to four months of shelf life. The bottle is compatible with existing recycling streams and is 100% recyclable. The lightweight containers significantly reduce transportation costs, besides energy and carbon dioxide (CO2) emission reductions along the supply chain.
Talking about the market scenario, Felipe Salles, Business Development Director for Amcor in Brazil, says, “As the craft beer market grows, we are partnering with brewers to achieve attractive designs and cost savings with PET bottles, while also meeting shelf-life requirements."
Highlighting the characteristics of the new PET bottles, Rodolfo Salles, Research and Development Manager for Amcor in Brazil, stresses, “PET bottles offer design advantages over glass while being lighter weight, more easily and safely portable, and unbreakable, and provide the required barrier protection."
Showing his excitement on the new bottles, Fabio Violin, President of New Age Bebidas, observes, “Innovation and differentiation are the name of the game in the craft beer market in Brazil.” The flexibility of PET packaging allows us to develop a unique replacement for glass that will deliver broad consumer appeal throughout Latin America, adds Fabio.
New Age Bebidas introduced the new beer packaging format at the Amcor stand during the Fispal Tecnologia show held in late June 2019 at Sao Paulo, besides undertaking a pre-market trial in select cities in the state of Sao Paulo.
Amcor works with leading companies around the world to protect their products differentiate brands, besides improving value chains through a range of flexible and rigid packaging including specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and is made by using a rising amount of recycled content. Presently, Amcor has operations at 250 locations in 40-plus countries.
Having started its operations in 1988 as a small producer and distributor of international beverage brands, today, New Age Bebidas sells more than 300 beverage products including soft drinks, energy drinks, ices, vodka, cachaca, premium beers and various varieties of juices and teas.
MRC