Hempel targets doubling in sales under new strategy

MOSCOW (MRC) -- Coatings company Hempel (Lyngby, Denmark) has announced a new strategy that targets a doubling of the company’s sales by 2025. Hempel says it intends to achieve the target through refocused geographical priorities, focused segment leadership positions, and M&A, as well as an acceleration of sustainability, innovation, and digitalization activities, said Chemweek.

Hempel generated revenue of EUR1.5 billion (USD1.8 billion) in 2019, an increase of 14%. "When the world closed down in 2020 and global operations including ours were challenged, we sped up our strategy process,” says Hempel president and CEO Lars Petersson. “Now we have laid the foundation for not only doubling our revenue but also for significantly increasing our positive impact for our customers, partners, and employees. We will build leadership positions and invest in our core segments and put sustainability at the heart of how we do business."

Hempel expects 50% of the intended revenue growth to come from M&A but says the strategy also has a clear-cut emphasis on organic growth through building market leadership positions in specific areas of its four segments: decorative, marine, infrastructure, and energy. Hempel says that 2.5 percentage points of its 14% revenue growth in 2019 was organic.

"By 2025, we expect more than 50% of our revenue to come from sub-segments and geographies where we have a leading position, compared to less than 10% today," the company says.

Hempel needs to refocus geographically, because "we have been spread too thin and too shallow and therefore we focus our business by exiting some geographies by own operation and strengthening others," according to Petersson. “Alongside that we know that our customers need suppliers with end-to-end solutions and a deep knowledge and impact on the market,” he says. The company has started a transformation of how it sells and develops by building stronger partnerships with a number of customers "to truly understand their needs, future challenges, and to co-create differentiated solutions," Petersson says.

The new strategy’s sustainability goals include being carbon neutral in Hempel’s own operations by 2025 and also reducing the carbon footprint of its customers. The company has committed to science-based targets and will launch a sustainability framework in February 2021.

"Putting sustainability at the heart of how we do business will drive change both within Hempel and across our value chain through our products and services. We see sustainability as a key enabler for growth, by helping our customers reach their sustainability targets. Our target to double in size in the next five years makes our commitment to sustainability even more important, and we are ready to make some bold decisions as we accelerate," says Petersson.

As MRC informed previously, global oil demand may have already peaked, according to BP"s latest long-term energy outlook issued in September 2020, as the COVID-19 pandemic kicks the world economy onto a weaker growth trajectory and accelerates the shift to cleaner fuels.

Earlier last year, BP said the deadly coronavirus outbreak could cut global oil demand growth by 40% in 2020, putting pressure on Opec producers and Russia to curb supplies to keep prices in check.

And in September 2019, six world's major petrochemical companies in Flanders, Belgium, North Rhine-Westphalia, Germany, and the Netherlands (Trilateral Region) announced the creation of a consortium to jointly investigate how naphtha or gas steam crackers could be operated using renewable electricity instead of fossil fuels. The Cracker of the Future consortium, which includes BASF, Borealis, BP, LyondellBasell, SABIC and Total, aims to produce base chemicals while also significantly reducing carbon emissions. The companies agreed to invest in R&D and knowledge sharing as they assess the possibility of transitioning their base chemical production to renewable electricity.

Ethylene and propylene are feedstocks for producing polyethylene (PE) and polypropylene (PP).

According to MRC's DataScope report, PE imports to Russia decreased in January-November 2020 by 17% year on year and reached 569,900 tonnes. High density polyethylene (HDPE) accounted for the greatest reduction in imports. At the same time, PP imports into Russia increased by 21% year on year to about 202,000 tonnes in the first eleven months of 2020. Propylene homopolymer (homopolymer PP) accounted for the main increase in imports.
MRC

MOSCOW (MRC) -- Mitsu-bishi Chemical Corp. (MCC) said it will set up a new pilot facility for carbon fiber reinforced thermoplastic (CFRTP) in Fukui Prefecture, Japan, according to Apic-online.

MCC, with support from the Industrial Technology Center of Fukai Prefecture and leveraging technological synergy within the MCC Group, recently established technology that enables "highly efficient" manufacturing of "extremely high-quality" CFRTP, MCC noted.

In the future, MCC will market the product as a new series in its Kyron thermoplastic composite brand and offer it to the Japanese CFRTP market, which until now has relied mainly on imports.

As MRC reported earlier, in December 2020, MCC acquired a ‘greenfield’ property at a large integrated site on the Mississippi River in Geismar, Louisiana, the US. It also plans to advance its feasibility study for the design and construction of a 350,000mt Methyl Methacrylate (MMA) plant, which will be based on its proprietary ALPHA technology. Currently, the project is in the early engineering stage and the final investment decision (FiD) is expected to take place in early 2022. If the project gets approval, the plant would commence production in 2025.

The main application, consuming approximately 75% MMA, is in the production of polymethyl methacrylate acrylic plastics (PMMA). Methyl methacrylate is also used to produce methyl methacrylate-butadiene-styrene copolymer (MBS), used as a modifier for polyvinyl chloride (PVC).

According to MRC's ScanPlast report, Russia's overall PVC production reached 891,200 tonnes in the first eleven months of 2020, down by 0.3% year on year. However, two producers managed to increase their PVC output.
MRC

MOSCOW (MRC) -- China is expected to lead the Asia and Oceania’s refinery capacity growth, contributing around 71% of the region’s total capacity growth by 2024. China is likely to add 2.6 MMbpd of refinery capacity by 2024, according to Hydrocarbonprocessing with reference to GlobalData, a leading data and analytics company.

The company’s report, ‘Refining Industry Outlook in Asia and Oceania to 2024 - Capacity and Capital Expenditure Outlook with Details of All Operating and Planned Refineries,’ reveals that refining capacity in Asia and Oceania is expected to increase by 3.6 MMbpd from 37.0 MMbpd in 2019 to 40.6 MMbpd in 2024 at an average annual growth rate (AAGR) of 1.9 percent. Out of Asia and Oceania’s total capacity additions, 2.0 MMbpd is expected to come from new-build planned projects, while the remaining 1.6 MMbpd is likely to come from the expansions of active/operational projects.

Adithya Rekha, Oil and Gas Analyst at GlobalData, comments: “Out of China’s total refinery capacity additions of 2.6 MMbpd by 2024, 1.2 MMbpd is likely to come from expansion of active projects and the rest 1.4 MMbpd is expected to be contributed by new-build projects by 2024. Among the refineries in China, Dayushan Island, Yulong, and Jieyang are the major refineries, accounting for most of the capacity additions in the country with a combined total of 1.2 MMbpd by 2024.”

GlobalData expects India to occupy the second place in terms of refinery capacity additions in Asia and Oceania by 2024. India is expected to contribute about 21% of Asia and Oceania’s refinery capacity growth, adding about 748 MMbpd by 2024. Among the refineries in India, Barmer and Nagapattinam II refineries account for most of the capacity additions with 180 MMbpd each by 2024.

Rekha concludes: “Thailand will be the third-highest country in Asia and Oceania to add about 125 thousand bpd by 2024 from the expansion of Sriracha I refinery.”

As MRC wrote before, China's crude oil throughput in November 2020 rose 3.2% on year, setting a record high on a daily basis, as a huge private refiner started trials of a new refining unit and state-owned refineries raised processing rates to meet annual targets. The country processed 58.35 million tonnes of crude in November, equivalent to 14.2 MMbpd, according to data from the National Bureau of Statistics (NBS) on 15 December, 2020. That exceeded the October record of 14.09 MMbpd. January-November throughput was 614.41 MMt, or 13.39 MMbpd, up 3.1% from the same period in 2019. Zhejiang Petrochemical Corp in early November started a 200,000 bpd crude unit, in addition to its existing 400,000 bpd refining capacity in eastern China.

We remind that in January 2020, Zhejiang Petroleum & Chemical Co Ltd, one of two new major refineries built in China in 2019, started up the remaining units in the first phase of its refinery and petrochemical complex. The complex is situated in east China’s Zhoushan city. The company, 51% owned by private chemical group Zhejiang Rongsheng Holdings, said it ha started test production at ethylene, aromatics and other downstream facilities, without giving further details.

Zhejiang Petrochemical started a first 200,000 barrels per day (bpd) crude processing unit in late May, 2019, following on from the start of a 400,000-bpd refinery owned by another private chemical major Hengli Petrochemical. The newly started units at Zhejiang Petrochemical should include a second 200,000-bpd crude unit, a 1.2 million tonnes per year (tpy) ethylene unit and a 2 million tpy paraxylene unit, according to several industry sources with knowledge of the plant’s operations.

Ethylene and propylene are feedstocks for producing polyethylene (PE) and polypropylene (PP).

According to MRC's DataScope report, PE imports to Russia decreased in January-November 2020 by 17% year on year and reached 569,900 tonnes. High density polyethylene (HDPE) accounted for the greatest reduction in imports. At the same time, PP imports into Russia increased by 21% year on year to about 202,000 tonnes in the first eleven months of 2020. Propylene homopolymer (homopolymer PP) accounted for the main increase in imports.
MRC

MOSCOW (MRC) -- Orion Engineered Carbons has raised its fourth-quarter guidance for adjusted EBITDA earnings to a range of USD64-67 million from the previously issued range of USD44-55 million given during its third quarter results on 5 November, said Chemweek.

The upwards adjustment by the carbon black producer is “predominantly attributable to our specialty carbon black business unit, driven by considerably higher volumes, which rose low-double digits sequentially,” says Orion’s CEO Corning Painter. The company also experienced “slightly less” seasonality than anticipated in its rubber carbon black business, where volumes declined mid-single digits sequentially, he says. "We believe both of these trends are an indication that our customers restocked their inventories, to some degree during the quarter, to better manage their supply chains," he adds.

The temporary nature of restocking, combined with broader uncertainties in the economy, make it difficult to forecast how demand will develop from now on, according to Painter. "However, our current order book indicates a strong January and we expect robust demand as the global economy recovers," he says.

Orion's fourth quarter and full fiscal year 2020 results are scheduled for release on 18 February.

As MRC informed earlier, Orion Engineered Carbons has acquired Evonik's 52% stake, and DEG's 15% stake, in Qingdao Evonik Chemical (QECC). QECC is a carbon black joint-venture established by Evonik, DEG and Jiaozhou Finance Investment Center in 1994, in Qingdao, China.

We remind that Russia's output of chemical products rose in November 2020 by 9.5% year on year. At the same time, production of basic chemicals increased in the first eleven months of 2020 by 6.6% year on year, according to Rosstat's data. According to the Federal State Statistics Service of the Russian Federation, polymers in primary form accounted for the greatest increase in the January-November 2020 output. November production of polymers in primary form rose to 896,000 tonnes from 852,000 tonnes in October. Overall output of polymers in primary form totalled 9,240,000 tonnes over the stated period, up by 17.1% year on year.

Orion Engineered Carbons is a worldwide supplier of Carbon Black. The company offers standard and high-performance products for Coatings, Printing Inks, Polymers, Rubber and other applications. Our high-quality Gas Blacks, Furnace Blacks and Specialty Carbon Blacks tint, colorize and enhance the performance of plastics, paints and coatings, inks and toners, adhesives and sealants, tires, and manufactured rubber goods such as automotive belts and hoses.
MRC

MOSCOW (MRC) -- Negotiations over prices of European polyvinyl chloride (PVC) for January shipments to the CIS markets began on Monday. As expected, European producers announced a further increase in export PVC prices - by EUR20/tonne and higher - because of higher feedstocks prices, according to ICIS-MRC Price report.

January contract price of ethylene was agreed up by EUR65/tonne from the previous month, which theoretically allows to talk about an increase of EUR32,5/tonne in the net cost of PVC production. But amid strong demand from both the domestic and export markets, European producers raised their export prices for the CIS markets in January by EUR20-40/tonne.

Demand for PVC subsided significantly from consumers in the CIS countries in January under the pressure of seasonal factors, partially because of long New Year's outages of production capacities. Supply of resin from European producers also increased, but there is still no surplus of material.

Overall, deals for January shipments of suspension polyvinyl chloride (SPVC) to the CIS markets were negotiated in the range of EUR875-965/tonne FCA, whereas the previous month's deals were discussed in the range of EUR855-925/tonne FCA.
MRC