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Henkel acquires Swania SAS in France

July 27/2021

MOSCOW (MRC) -- Henkel has acquired Swania SAS, based in Nanterre, France, from Milestone Investisseurs and individual shareholders, said the company.

Through this transaction, Henkel expands its position in the market for sustainable laundry and home care products and adds a highly complementary portfolio in very attractive and profitable market segments with a successful innovation track record.

Swania is the fastest-growing French independent player in the ecological home care market. In 2020, the company was even ranked as one of the top 20 fastest-growing consumer companies in France. The portfolio comprises the sustainable brand Maison Verte, which offers a wide variety of products certified with Ecolabel and accounts for more than 60 percent of total sales. Maison Verte is one of the most established sustainable home care brands in France with a very high brand awareness. The brand offers products for laundry and home care as well as for dishwashing. The vegan brand YOU, created for a young, tech-savvy target group and awarded with the Ecocert label, is also part of the portfolio. Traditional and well-known authentic brands Baranne and OCedar are completing the product range. In fiscal 2020, Swania generated sales of around 40 million euros.

In line with our strategic agenda for purposeful growth we aim to create competitive edge through embedding sustainability into our businesses. Through this acquisition, we are adding attractive brands with a strong sustainability performance and compelling growth opportunities to the portfolio of our Laundry & Home Care business, said Henkel CEO Carsten Knobel.

We are excited about the opportunity to add the Swania brands to our Laundry & Home Care business. The brands are fast-growing, and the company has a very successful innovation track record. This business is a perfect fit for our existing portfolio, adding highly complementary brands and expanding our position in the attractive market for sustainable laundry and home care products, said Bruno Piacenza, Executive Vice President Laundry & Home Care at Henkel.

Both parties agreed to not disclose any financial details of the transaction.

As per MRC, Henkel has expanded its gasketing product portfolio by including new materials and technologies that have been specifically designed for the automotive industry. With higher oil resistance and proven lower gas permeability, Loctite AA 5884 is a new polyacrylate gasketing technology that enables customers to enhance the performance and reliability of their products, all while achieving productivity goals and reducing overall costs.

Henkel operates in three business units, including laundry and home care, beauty care and adhesive technologies.

As per MRC, March production of polymers in primary form was 958,000 tonnes versus 861,000 tonnes in February. Overall output of polymers in primary form totalled 2,740,000 tonnes over the stated period, up by 8.5%  year on year. 151,000 tonnes of synthetic rubbers were produced in March, compared to 141,000 tonnes a month earlier. Overall, Russian plants produced about 447,000 tonnes of synthetic rubbers in January-March 2021, up by 10.2% year on year.
Author:Anna Larionova
Tags:PP, PS, PE, household chemicals / cosmetics, packaging, Henkel, Germany, Russia, France.
Category:General News
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