(BASF) -- BASF opened its new Polyurethane (PU) Solutions System House in Dubai with an official ceremony. About 150 guests from business, government, customers and neighbors alike joined the event at the just recently completed BASF site in Dubai Industrial City (DIC). Wayne T. Smith, President BASF Polyurethanes, stated: ⌠This investment further emphasizes the significance of this region for BASF and demonstrates that we are prepared to accompany our customers' growth in all regions of the world and desire to be their preferred partner of choice. In Dubai, we will strengthen existing customer relationships and implement our proven worldwide strategy of locally operated, customer-oriented System Houses. This step once again shows that we are continuously expanding our leading position in the polyurethane market.
BASF's global network of 38 System Houses, together with its production sites for the main precursors and basic products, makes BASF the only polyurethane manufacturer who can reliably provide its customers around the globe with locally manufactured products.