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A new player in the European flexible packaging industry

June 17/2011

(Ceepackaging) -- The European flexible packaging industry counts a new player: the Britton Group, that will be comprised of Veriplast Flexible & Decorative Solutions, Reuther Verpackung and Britton.


Sun European Partners, the equity that holds these companies announced that it has created a pan-European flexible packaging specialist, by associating Veriplast Flexible & Decorative Solutions, Reuther Verpackung and Britton. This new group will be providing a wide range of packaging solutions such as extruded films, preformed bags (both paper and plastic), FFS films, in-mould labels, decoration sleeves and envelopes.


The creation of the Britton Group will result in production optimisation through facility specialisation and enhanced packaging solutions resulting from technology, best practices, and research and development that are shared across the new company. The Britton Groups larger geographic footprint (UK, Germany, Poland and France) will allow it to better serve both pan-European and local customers alike.


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