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Ford Motor opens new factory in Chongqing

March 26/2012
(newsflanders-chinabe) -- Ford Motor Co opened its fourth passenger vehicle assembly plant in China. The new USD490 million factory in Chongqing will initially produce the latest Focus compact model.

With a yearly output of 150,000 units, it will take the annual capacity of Fords Chinese passenger vehicle joint venture, Changan Ford Mazda Automobile, to 600,000 vehicles. The opening of Chongqing Assembly Plant 2 is a crucial step in Fords stated plan to introduce 15 vehicles to the country by 2015. Ford said Chongqing will become its second-largest manufacturing center in the world by production capacity, after Michigan, once two additional plants under construction are completed next year.

Ford executives say they also plan to expand production at the newly opened Chongqing assembly plant over time. The new facility is able to produce six different kinds of vehicles, including the Focus. Joe Hinrichs, Fords President for Asia-Pacific and Africa, said production capacity in China will be devoted to the Chinese market. Ford sold 519,390 vehicles in China in 2011, 7% more than the year before. By comparison, Volkswagens China sales rose 18% to 2.26 million vehicles and GM sales rose 8.3% to 2.55 million.

"We think for the rest of this decade the Chinese market will grow on average about 5%," Hinrichs said. Namrita Chow, Analyst at IHS Automotive, said the new Chongqing plant will give Ford a much-needed lift in a tighter market. "Chinese consumers are moving upwards. They want bigger cars," Chow said. "The interior regions are going to have much more growth, she added. The move to the interior is Fords plan because its really aiming to compete with the big players in China" .

Author:Anna Larionova
Tags:car components.
Category:General News
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