MOSCOW (MRC) -- The Group-wide restructuring program initiated by Lanxess' Board of Management on July 24, 2014 will initially focus on the first area - the Business & Administration structure competitiveness, as per the company's press release.
Preparations for the following phases have already begun.
Lanxess will merge certain business units, reducing their number from 14 to 10. In addition, the company is streamlining its global administration by reducing the workforce on a cross-functional basis and consolidating specific areas of activity. The respective employee representatives will be involved in the process.
This more efficient organizational structure is designed to enhance Lanxess' market and customer focus and reduce costs. Lanxess is also aiming for savings on all cost types.
Lanxess will combine the Butyl Rubber (BTR) and Performance Butadiene Rubbers (PBR) business units to form the Tire & Specialty Rubbers (TSR) business unit. This takes account of the overlapping customer and regional structures in the established markets, as well as complementary strengths in the emerging economies. The future head of this business unit is Jorge Nogueira.
In addition, Lanxess will recombine the High Performance Elastomers (HPE) and Keltan Elastomers (KEL) business units under the name High Performance Elastomers (HPE). This, too, is prompted mainly by overlaps in the customer structure. Jan Paul de Vries will head the new business unit.
The Rubber Chemicals (RUC) business unit's specialty chemicals product line, the Functional Chemicals (FCC) business unit and the Rhein Chemie (RCH) business unit will be combined to form the new Rhein Chemie Additives (ADD) business unit. Bundling the additives businesses will open up new markets and attract new customers for Lanxess. The head of this new business unit will be Anno Borkowsky.
As announced in September 2013, Lanxess is examining strategic options for the RUC business unit's antioxidants and accelerators business lines. At the same time, the company is considering merging these product lines and placing them into the Advanced Industrial Intermediates business unit (AII). A decision in favor of one of these options will be made by the end of the third quarter of 2014 at the latest.
The second phase - Operations Competitiveness - will involve an "operational excellence initiative" to examine all production facilities with respect to market requirements and synergy potential. Par Singh will lead this initiative. A "marketing and sales excellence initiative" - led by Torsten Derr - will evaluate the effectiveness and efficiency of Lanxess' international distribution structures.
Lanxess has already taken first steps in the third area - Portfolio Competitiveness.
As MRC reported previously, in May 2014, Lanxess, one of the world’s leading manufacturers of synthetic rubber, undertook a complete rebranding of its butyl rubber products. A package encompassing a global ability to deliver products anywhere, anytime, extensive technical expertise, a focus on innovative solutions and customer demands - all this is what the new LANXESS X_Butyl brand stands for. The new brand family is called X_Butyl.
Lanxess is a leading specialty chemicals company with sales of EUR 8.3 billion in 2013 and roughly 17,000 employees in 31 countries. The company is currently represented at 52 production sites worldwide. The core business of Lanxess is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals.
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