MOSCOW (MRC) -- To offer customers in the United States and Canada greater availability of specialty styrenic materials, Styrolution, the global leader in styrenics, is expanding its distribution arrangements with PolyOne and Entec Polymers, reported the company on its site.
Moving forward, both companies will now offer Styrolution's full portfolio of specialty products. PolyOne and Entec Polymers were selected for expanded relationships based on their best-in-class customer support with regards to technical, industry and market segment expertise, service, logistical capabilities and geographical competencies. These distribution channels will provide significant value to customers in both the healthcare and automotive industries due to both companies' proven expertise in these industry segments.
Resulting from the expansion, PolyOne will now add to their line of specialty polymers Luran (SAN), Terlux (transparent ABS), Novodur (specialty ABS), Luran S (ASA), Styrolux (SBC) and Styroflex (SBC). These products complete PolyOne's existing portfolio of Styrolution products, which also includes Styrolution's full range of transparent styrenic polymers and polystyrene. Additionally, Entec Polymers will also offer the full range of Styrolution's specialty polymers by enhancing its transparent styrenic offerings with the additions of Zylar (MBS), NAS (SMMA) and Clearblend (MBS).
These expanded distribution relationships come shortly after the company's recent announcement of new transparent grades, Zylar 670 and Clearblend 155, which are also available through PolyOne and Entec Polymers.
The expanded distribution network advances the goals of Styrolution's "Triple Shift" growth strategy, which calls for a focus on styrenic specialties and ABS Standard, higher-growth industries and growth in emerging markets. Through these expanded relationships and by leveraging the deep industry-specific expertise of PolyOne and Entec Polymers, Styrolution continues to elevate its specialties product lines while providing customers with the support and insights necessary to develop market-leading applications.
Bill Bryant, Director of Sales, Styrenic Specialties & Distribution, Styrolution: "We are committed to providing our customers around the world and especially in North America, with the material solutions necessary to address their application requirements, no matter the industry. This includes working with distributors with a reputation and legacy of best-in-class customer and technical support, and industry expertise. As such, we are pleased to expand our distribution network with proven and experienced companies like PolyOne and Entec Polymers to offer our customers greater access to the materials and insights they need for success."
As MRC wrote before, in February 2014, in order to further strengthen its polystyrene (PS) business in North America, Styrolution announced it plans to consolidate PS capacity in the region. In addition, Styrolution will accelerate growth in styrenic specialties through an expansion of its offering for high-performance transparent styrenics, by providing local supply in Europe, the Middle East and Africa (EMEA). Part of Styrolution's Triple Shift growth strategy, these measures will further enhance the company's position as the global leader in styrenics.
The Styrolution Group GmbH is a global provider of styrenics , headquartered in Frankfurt am Main. The company is a joint venture between BASF (50%) and INEOS (50%), were merged into the main styrene operations of the two partners. Its main focus is on the production of monomer, polystyrene, styrenic specialties, and ABS. The company offers styrene plastics for a variety of everyday products from different industries, such as automotive, electronics, construction, household, leisure, packaging, medicine and health. In 2013, the company's sales were at EUR5.8 billion, resulting in an EBITDA before special items of EUR442 million. Styrolution employs approximately 3,200 people and operates 17 production sites in ten countries.
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