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Nouryon rebrands its industrial chemicals business

January 13/2021

MOSCOW (MRC) -- Nouryon (formely AkzoNobel Specialy Chemicals) says it has decided to rename its industrial chemicals subsidiary Nobian as part of the company's global growth and branding strategies, as per the company's press release.

The branding change will allow Nobian to develop its integrated European value chain for base chemicals under its own name and brand, the company says. It will also enable Nouryon to focus on growing its worldwide position in specialty chemicals, the company says.

In the past two years, we have established a new organizational structure that allows our businesses, operations, and functions to focus on what they do best. We also launched a new strategy that aims to exceed our customers expectations, outgrow the competition, and increase the share of specialties in our portfolio, says Charlie Shaver, chairman and CEO of Nouryon.

Nobian (Amersfoort, Netherlands) is a European leader in salt, chlor-alkali, and chloromethanes, Nouryon says. It employs about 1,800 people with manufacturing facilities in the Netherlands, Germany, and Denmark.

We will continue to be owned by Nouryon as we grow our business under the new name Nobian, starting with the ongoing expansion of chloromethane production in Frankfurt, Germany, to better serve customers in the pharmaceutical and construction industries, says Knut Schwalenberg, president of Nobian.

As MRC informed earlier, AkzoNobel Specialty Chemicals will upgrade its Rotterdam chlor-alkali plant to strengthen development of the local industrial cluster. The company will invest in a second, independent production line for chlorine and caustic soda and will also implement a series of other upgrades, starting with the implementation of new e-flex technology, which automatically adjusts production in line with electricity supplies, as per the company's press release in 2018. The new production line, which is due for completion in 2021, will ensure a continuous supply of chlorine, including when one line is undergoing maintenance. It also enables the company to expand production capacity in the future to accommodate further demand growth. The Rotterdam plant is at the heart of an important industrial cluster for several essential chlorine derivatives including polyvinyl chlorie (PVC), epoxy resins and polyurethane.

We remind that November production of sodium hydroxide (caustic soda) in Russia were 111,000 tonnes (100% of the basic substance) versus 108,000 tonnes a month earlier. Russia's overall output of caustic soda totalled 1,165,600 tonnes in the first eleven months of 2020, down by 1.3% year on year.

Nouryon was officially formed in October 2018 after separating from AkzoNobel. The company manufactures  everyday products, such as paper, plastics, building materials, food, pharmaceuticals, and personal care items. The company operates in over 80 countries around the world and its portfolio of industry-leading brands includes Eka, Dissolvine, Trigonox and Berol.
Author:Margaret Volkova
Tags:Europe, PVC, kausticheskaya soda, coatings, petrochemistry, paints and coatings, Akzo Nobel Functional Chemicals BV, Nouryon, Russia.
Category:General News
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