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PPG honored for sustainable innovation, marketing campaign

October 21/2021

MOSCOW (MRC) -- PPG announced that it has been honored with British Coatings Federation (BCF) awards in the Sustainable Innovation and Marketing Campaign of the Year categories, said Coatingworld.

The prestigious awards recognize excellence in companies and individuals working in the coatings sector. The novel PPG MOONWALK robotic system for mixing automotive refinish coatings earned first place in the Sustainable Innovation category. The award recognizes commitment to sustainability through the launch of innovative sustainable products, processes or services.

"The innovative PPG MoonWalk system saves labor, reduces waste and transforms the mixing room into a clean and safe environment, setting a new standard for the refinish market, said Timothy Nevell, PPG regional business solutions manager, automotive refinish. Paint technicians and body shop managers benefit from the extreme accuracy of the automation of the mixing process, improving speed, quality and color consistency."

The LEYLAND TRADE SMART product range by PPG received the Marketing Campaign of the Year award. The honor recognizes the BCF member company that has produced and delivered the most innovative and effective marketing campaign that makes a demonstrable impact on the target audience.

"The Leyland Trade Smart range by PPG is designed to address the frustrations the multi-skilled tradesperson faces, said Ben Wilde, PPG marketing manager, architectural coatings. We designed a simple, jargon-free marketing campaign that shows how the paint saves them time, money and space and delivers a high-quality end result, helping to ensure repeat business."

PPG was also a finalist in four other BCF award categories Corporate Social Responsibility, Young Leader of the Year, Coatings Care Progress, and Diversity & Inclusion.

As per MRC, PPG Industries announced it will acquired Worwag (Stuttgart, Germany), a producer of liquid, powder and film coatings for industrial and automotive applications.

According to MRC's ScanPlast report, Russia"s estimated PE consumption totalled 1,396,960 tonnes in January-July 2021, up by 7% year on year. Shipments of all grades of ethylene polymers increased. At the same time, PP shipments to the Russian market were 841,990 tonnes in the first seven months of 2021, up by 29% year on year. Supply of propylene homopolymers (homopolymer PP) and block-copolymers of propylene (PP block copolymers) increased, whereas supply of statistical copolymers of propylene (PP random copolymers) subsided.

PPG Industries Group was founded in 1883 in the USA. PPG Industries Inc. is an international American company producing paints and varnishes, chemicals, optical components, specialty materials, glass and fiberglass. The company includes over 150 production units and representative offices in more than 60 countries around the world. PPG is one of the 500 largest US corporations by sales.
Author:Anna Larionova
Tags:petroleum products, neftegaz, petrochemistry, PPG.
Category:General News
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