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Royal DSM N.V. introduced a new company brand

February 24/2011

(DSM) -- Royal DSM N.V., the global Life Sciences and Materials Sciences company today introduces a new company brand: Bright Science. Brighter Living. The new brand is symbolic of the transition to the new DSM.


As the transformation of DSM from a chemical company into a Life Sciences and Materials Sciences company active in health, nutrition and materials is complete, a new corporate brand is a logical step.


The new brand is a reflection of the overall positioning of the company. It stands for the DSM strategy, DSM culture and the way DSM wants its employees to work together.


The new DSM is summed up by the new tagline: Bright Science. Brighter Living.: DSM uses its science and innovation in partnership with its customers to create products and solutions that make a positive difference to people lives.


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