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(DSM) -- Royal DSM N.V., the global Life
Sciences and Materials Sciences company today introduces a new company brand:
Bright Science. Brighter Living. The new brand is symbolic of the transition to
the ‘new’ DSM.
As the transformation of DSM from a chemical company into a Life Sciences
and Materials Sciences company active in health, nutrition and materials is
complete, a new corporate brand is a logical step.
The new brand is a reflection of the overall positioning of the company.
It stands for the DSM strategy, DSM culture and the way DSM wants its employees
to work together.
The new DSM is summed up by the new tagline: Bright Science. Brighter
Living.: DSM uses its science and innovation in partnership with its customers
to create products and solutions that make a positive difference to people
lives.
mrcplast.com
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