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Styron plans to change company name to Trinseo

April 13/2011

(Styron) -- Styron, the leading global materials company established in June 2010, has announced plans to change its company name to Trinseo. The name change will be fully effective in all countries later in 2011; the company will continue to do business as Styron until that time.


To select the name, the company engaged Landor Associates, a leading global branding and design firm.  We chose Trinseo because it has the word intrinsic at its root. For a company that creates materials used inside customer products, its absolutely relevant, said Ken Runkel, executive director in Landors New York office.


Styron is a leading global materials company. Styrons unique product portfolio brings together plastics, rubber and latex businesses that share feedstocks, operations, customers and end users.  Styron has approximately USD 5 bln in revenue (2010), with 20 manufacturing sites around the world.


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